Writing Real Estate copy is pretty seasonal – Autumn is a good time to write about the mountains, Winter is a good time for the alps, Spring is all about Canberra but for Sydney it’s all about Summer listings.

For Summer you tap into the longing for happy times: relaxation, release even romance.

Prue Miller is an experienced writer; she’s a published author, a newspaper journo, a magazine writer, and an experienced TV and Corporate Communications wordsmith.

She’s also a real estate writer – go figure!

Newspaper, online, post cards, billboards … if it needs words, she knows the ones to line up.

Email : prue@pruemiller.com, or leave a message here at the blogsite.

Went to a big auction last week of 4 vacant lots in Seaforth. Big crowd – and quite a few registered bidders. Still had a clearance rate of 50% on the day, though the agent, Hookers, are looking good to tie the last two up in the next couple of weeks. From the size of the crowd that turned up on a roasting Saturday afternoon that would seem entirely likely.

Many buyers are still sitting on their hands at auction.

Thank goodness those interest rates have come down a tad – it might give the market a nudge in the right direction – not that it hasn’t been busy, but those clearance rates could look a lot healthier.

Have seen some great houses this month – and talked with some inspiring vendors. I was so bowled over after talking with the owners of 5 Kilkenny Avenue in Killarney Heights that I went to the open house to have a good look around, and rather than be disappointed (as I often am after studying the pictures and the paperwork) I was happily surprised. Just fabulous – I had to be dragged out of there… such great textures – wood, stainless steel, travertine … and the hoop pine ceiling treatment? Wow. Great design everywhere you looked. McGrath at Seaforth have the listing.

5 Kilkenny - cutting edge design with new and interesting mix of textures and era

Talking about great looks – the open plan indoor/outdoor deck/lounge featured at 24 Bungan Head Road … works brilliantly. The standout though is that great circular couch that softens the strong architectural lines of the entire level.

24 Bungan Head Road

Had to write a piece about great water views last week – and came across this. Such things are dreams made of? 190 Barrenjoey Road – the listing is with Hookers Mona Vale.

190 Barrenjoey Road